Bugatti in the Middle East – New Dealer Partner in Saudi Arabia

Bugatti in the Middle East – New Dealer Partner in Saudi Arabia

This Sunday, Bugatti announced its new partnership with SAMACO Automotive, one of the leading and most experienced companies in the automotive luxury market in Saudi Arabia. In the first half of 2021 the French luxury car manufacturer will have its first showroom in Riyadh, the capital of Saudi Arabia. For more than 35 years, SAMACO Automotive has been in a strong partnership with the Volkswagen Group, including high-end brands such as Audi, Porsche, Bentley and Lamborghini - an ideal position to enhance Bugatti's presence in the Saudi Arabian market. "Saudi Arabia is the biggest market in the Middle East. For us it is very important to have a strong partner within the Kingdom“, says Stephan Winkelmann, President of Bugatti. "Partnering with SAMACO Automotive was a natural choice, allowing us to leverage their vast experience to interact with new customers and give Bugatti car owners the best services living up to our high standards. I have come to know Saudi customers for their extraordinary taste of precious and unique automobiles. They only accept the best of the best.“ “For SAMACO Automotive, this day is a very special day as we witness Bugatti, the ultimate automotive luxury brand, to join our portfolio of prominent