How coronavirus crisis has changed business in the Middle East

How coronavirus crisis has changed business in the Middle East

DUBAI: Investment in the Middle Eastern health care sector is booming. Over $144 billion will be plowed into medical facilities across the Middle East and North Africa by the end of 2020, with Gulf Cooperation Council nations contributing more than half of the total expenditure, according to Al-Masah Capital.

But while much attention is being paid to the region's general rise in non-communicable diseases, more focus must be given to female-specific health issues, says Sophie Smith, founder of UAE-based startup Nabta Health.

"Women's health has been under-researched and underfunded since time memorial,“ she said. "So much global testing is still done only on men, which means women still get adverse reactions to medicines, for example.“

Nabta, which she dubs a "hybrid health care“ company, aims to address gaps in local women's health care, and to make affordable and accessible health care available to the next generation of women.

According to Smith, a new model of health care is required, "one that improves clinical outcomes by removing some of the inherent inefficiencies in the health care ecosystem.“

Nabta says it uses a combination of digital solutions and cutting-edge research to slash time and expenses in treating regional female health care issues.

The social enterprise also supports women by