Inappropriate’ Eskimo Pie Name Will Be Retired, Company Says

  • Date: 21-Jun-2020
  • Source: The New York Times
  • Sector:Economy
  • Country:GCC
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Inappropriate’ Eskimo Pie Name Will Be Retired, Company Says

The name attached to Eskimo Pie, the chocolate-covered ice cream treat that has been around for nearly a century, will soon be retired in what is the latest product to yield to growing pressure to remove or rethink brands that have long been considered racist or culturally insensitive.. The woman, a Canadian tourist, described how shocked she was to find the candies while visiting New Zealand and described to reporters how as a child other children mocked her by calling her an Eskimo.. The Eskimo Pie was invented by Christian Kent Nelson, who was inspired by a boy who came to his confectionary shop in Iowa in 1920 and could not decide between an ice cream and a chocolate bar, according to a 2017 article in Smithsonian magazine about the history of the treat.. It was not until Mr. Nelson became partners with Russell C. Stover, a Colorado chocolate maker, that the name was changed to Eskimo Pie..