Mark Zuckerberg claimed Apple’s planned privacy protections could hurt small businesses and economic recovery ‘in 2021 and beyond’

Mark Zuckerberg claimed Apple’s planned privacy protections could hurt small businesses and economic recovery ‘in 2021 and beyond’

Mark Zuckerberg slammed Apple over its plans to limit advertisers' ability to track iPhone users, claiming it would hurt small businesses.

"Actions planned by platform companies like Apple could have a meaningful negative effect on small businesses and economic recovery in 2021 and beyond," Zuckerberg told investors Thursday during Facebook's Q3 earnings call.

Facebook has previously warned that Apple's proposed changes could devastate its own ad business, which relies heavily on helping advertisers deliver precisely targeted ads.

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Facebook CEO Mark Zuckerberg took aim at Apple on Thursday over its plans to limit advertisers' ability to track iPhone users, suggesting the proposed changes could hurt small businesses and, by extention, the broader economy.

During Facebook's quarterly earnings call, Zuckerberg told investors that "actions planned by platform companies like