MX Player Added 50 New Brands For Ads Since Lockdown In India: An Interview With CEO

MX Player Added 50 New Brands For Ads Since Lockdown In India: An Interview With CEO

MX PLayer CEO Karan Bedi





MX Player





While Netflix



NFLX

and Amazon Prime



AMZN

have bagged several major projects ever since movie theaters were closed in the wake of the coronavirus pandemic, one digital platform expanded its horizon without the catalyst of big names in the entertainment industry. MX Player, which originally started as a video player, has not only widened its reach with the new found entertainment viewership in India, it also boasts to have added 50 new brands for advertisement on the platform.



In an interview, MX Player CEO Karan Bedi talks about the vision and plans of the platform, the revenue model and how things have changed post the lockdown that was imposed in India mid-March and ended May 31. As per the latest guidelines from the Indian government, movie theaters and multiplexes will remain shut at least till August 31.





Apart from offering movies, TV shows, gaming, videos and a few live TV channels, MX Player also has a range of original projects including the much-talked about Gautham Menon's Queen (starring Ramya Krishnan in a role modeled on late chief minister of the Indian