Next stop for Middle East entrepreneurs: China

Next stop for Middle East entrepreneurs: China

Mohamed Ali Al Madfai is all steamed up about a new market opportunity. The Emirati entrepreneur hopes his line of specialty roasted coffees could soon be perking up Chinese customers."Chinese people seem to have similar coffee preferences when compared to ours and we want to elevate and enrich their coffee experience. We have observed that millennials now prefer coffee over tea and want a new experience. This has paved the way for new opportunities, and we see a gap that we can address,“ he says.Founded in 2018, Emirati Coffee Company (ECC) sources coffee beans from over 40 countries, and then roasts and markets them to over 250 cafés across the region. The line of products includes conventional and organic beans, instant coffee and coffee capsules to both consumers and enterprise