Pandemic highlights the growing importance and surge in popularity of branded residences

Pandemic highlights the growing importance and surge in popularity of branded residences

The Knight Frank Global Development Report 2020 just released underlines that branded residences have seen a surge in popularity over the last 20 years and the pandemic has highlighted some of the advantages of such developments. From the lock up and leave element to the stringent maintenance procedures offered by foremost hospitality providers. The sector may face some challenges in the wake of COVID-19, but is likely to evolve in new and interesting ways. Maria Morris, Partner and Head of Residential at Knight Frank Middle East commented “We had already witnessed a number of new trends coming to the forefront that have since been accelerated due to the pandemic. The focus on wellbeing and amenities are now increasingly at the top of our buyers list of considerations,