Proactivity Exemplified: Ethan Xue, President, Oppo Middle East And Africa – Entrepreneur

Proactivity Exemplified: Ethan Xue, President, Oppo Middle East And Africa – Entrepreneur

"A good leader should be humble, and have a generous heart to welcome team members with comprehensive backgrounds and believe in them."









July

13, 2020



12 min read











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"本分“ (pronounced "benfen“) is a Chinese term that refers to one's willingness to take responsibility, and this is one of the principles that Ethan Xue, President for the Middle East and Africa (MEA) at OPPO, shares with me when I ask him about the ideals that he'd recommend fellow business leaders to keep in mind as they go about leading their enterprises. Now, this is a rather small detail from the wide-ranging interview I had with Xue, but given the times we are living through right now, it was this sentiment he shared that particularly struck me, especially when he explained how one could go about exemplifying "本分“ (which, by the way, is also one of OPPO's core values) in our day-to-day lives and businesses: "When issues emerge, be the first to take responsibility, and act proactively.“

Xue, who is originally from China, has been leading OPPO's MEA operations