Sony Middle East & Africa unveils new line-up of 4K, 8K TVs

Sony Middle East & Africa unveils new line-up of 4K, 8K TVs

Staff Report

Sony Middle East & Africa has unveiled its 2020 line-up of televisions to offer consumers in UAE premium entertainment by delivering the most immersive viewing experience in the region.

The new Z8H 8K LED, X95H, X90H and X80H 4K LED televisions are running on the Android 9 Pie Smart TV platform and powered by Sony's proprietary and game-changing Picture Processor X1TM. The line-up includes Z8H in 75-inch and 85-inch, as well as a newly added 49-inch in 4K TVs to meet consumer demand for smaller, high-quality viewing options.

With evolving technologies and premium large screens, Sony's new TV line-up optimises consumer experience by delivering creative visuals and images in 4K and 8K resolutions. The next generation TVs are defined by delivering a personalised, immersive and true-to-life viewing experience, the elements that Sony has kept at the core of this development process.

Shuichi Mugitani, Head of Marketing, Sony Middle East and Africa commented: "Delivering the ultimate viewing experience to our customers in UAE is our top priority. Our 2020 TV line-up is fitted with Sony's innovative Voice Search in 23 languages including Arabic, highlighting our commitment to the region by providing optimised solutions to meet our consumers needs. The range of