Tim Cook says Apple could never become a monopoly because its strategy is to ‘make the best, not the most’

  • Date: 22-Sep-2020
  • Source: Business Insider
  • Sector:Economy
  • Country:GCC
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Tim Cook says Apple could never become a monopoly because its strategy is to ‘make the best, not the most’

Apple CEO Tim Cook maintained his argument that the tech giant holds no monopoly in the markets in which it competes.

The comments were made during an interview with The Atlantic as part of a streamed event.

Apple and other large tech firms have come under scrutiny over their market size and influence, most recently during an antitrust hearing before Congress in July.

Cook said Apple's "basic strategy" to "make the best, not the most" would "never produce a monopoly."

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Apple CEO Tim Cook once again defended the company against accusations it's a monopoly during an interview with The Atlantic's Jeffrey Goldberg on Monday. Cook said that Apple wants to be "the best" company, and therefore can't be a monopoly. 

"Our core strategy as a company “” to