Twilio CEO Jeff Lawson Shares Why He’s Spending $3.2 Billion To Acquire Customer Data Startup Segment


Twilio CEO Jeff Lawson says acquiring Segment will help Twilio users understand their own customers. Twilio Twilio is making its acquisition of fellow cloud computing company Segment official. San Francisco-based Twilio announced early on Monday that it had signed a definitive agreement to acquire Segment for $3.2 billion in an all-stock deal. The company said the deal, was expected to close in Twilio’s fourth fiscal quarter. Forbes first broke the news of the pending acquisition on Friday. In a joint interview with Forbes on Sunday night, Twilio CEO Jeff Lawson described the deal as the next step for a service that’s spent the last decade-plus “taking communications and breaking it down into building blocks” for developers to reach their business’ customers. “Communications was just the entry point for the real more...