Why strong leadership is needed in times of crisis

Why strong leadership is needed in times of crisis

The coronavirus pandemic has highlighted the necessity of strong leadership at the corporate helm.

In times of crisis, industry leaders must step up to communicate with and reassure employees and stakeholders, according to Carla El Maalouli, head of business marketing at Twitter MENA.

El Maalouli shared figures from a Twitter survey which indicated that 90 percent of users expect senior leaders to ask and answer questions about their company and industry while 92 percent expect company senior leaders to share their visions and goals of the company.

As part of social media giant Twitter's global #LeadersForGood program, regional industry leaders came together in a live virtual panel session centred around the important role of leaders in a crisis such as the pandemic.

Held on Wednesday and moderated by Arabian Business, the panel also highlighted how the panellists have addressed issues through philanthropic efforts, from employee engagement to social and community initiatives.

The panel brought together three regional heads: Benjamin Ampen, managing director of Twitter MENA, Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing and Mohammed Abaalkheil, vice president of corporate relations at STC (Saudi Telecom Company).

They were tweeted questions which they needed to answer, through live video, in less under two minutes.

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