International Business: Global ‘Squid Game’ mania lifts Netflix quarter – Gulf Digital News

International Business: Global ‘Squid Game’ mania lifts Netflix quarter – Gulf Digital News

Netflix Inc's global sensation "Squid Game" helped lure more new customers than expected, the world's largest streaming service said on Tuesday as it predicted a packed lineup would further boost signups through the end of the year.

After a sharp slowdown in the first half of 2021, Netflix added 4.38 million subscribers from July through September to reach 213.6 million worldwide.

Wall Street analysts had projected 3.86 million additions, according to Refinitiv data.