Motoring: Aston Martin taps former Ferrari boss Felisa for CEO – Gulf Digital News

Motoring: Aston Martin taps former Ferrari boss Felisa for CEO – Gulf Digital News

Aston Martin Lagonda on Wednesday named former Ferrari NV boss Amedeo Felisa as its new chief executive officer as the British luxury carmaker works on emulating the Italian carmaker's success and electrifying its brand.

Felisa will take over with immediate effect from Tobias Moers, who joined the company in 2020 from shareholder Mercedes-Benz's high-performance AMG brand and served as CEO and chief technical officer.

Felisa currently serves on Aston Martin's board and led Ferrari between 2008 and 2016 when it was still part of the Fiat group.

Most recently, Felisa served as a special adviser to Silk-FAW, a joint venture between U.S.-based automotive engineering and design firm Silk EV and Chinese automaker FAW.

Billionaire Lawrence Stroll drove to the rescue of James Bond's car brand of choice less than two years ago while it struggled after a disastrous IPO.

Stroll has overseen a manufacturing makeover at Aston Martin to lift margins and help it become more like rival Ferrari with more customised car orders. read more

Now the carmaker's largest shareholder and executive chairman, Stroll told Reuters that Moers had stabilized the company when it "needed immediate manufacturing, operation attention" but now Aston Martin needed a CEO to "focus on the bigger picture".

"Nobody knows how to