Rihanna’s Savage X Fenty Rakes In Another $125 Million

Rihanna’s Savage X Fenty Rakes In Another $125 Million

Rihanna attends her Savage X Fenty Show Vol. 3 premiere on Wednesday, Sept. 22, 2021, in New York. ... [+] (Photo by Evan Agostini/Invision/AP) Rihanna's Savage X Fenty is entering into a major expansion season as the company secured another $125 million in funding. The capital raised could be funneled into not only an ongoing brick-and-mortar retail strategy and the European market, but also a line of athletic wear. Savage X Fenty has proved that diversity and inclusion in sizing, access, and marketing has led to an even greater goal, equity in feeling sexy. The Breakdown You Need To Know: Although the brand was only launched in 2018, it's in a position to be the global leader in the lingerie market by 2025, the same year that women's activewear is expected to reach a $216. 9 billion value. ​​So far the total amount of money raised by the body-positive lingerie line stands at $310 million, and CultureBanx reported Savage X Fenty's didn't disclose a new valuation from its latest funding round. The company plans to open 10 physical stores in 2022. Savage X Fenty debuted its first storefront in Las Vegas with a tech enabled fit experience where customers can