‘Stranger Things’ Actor Noah Schnapp Takes On Nutella With New Snacking Company TBH

‘Stranger Things’ Actor Noah Schnapp Takes On Nutella With New Snacking Company TBH

TBH puts a healthy and sustainable twist on the classic hazelnut chocolate spread. TBH (To Be Honest), a new sustainability-focused snacking brand that promises more protein and hazelnut than Nutella, and is made without palm oil, will officially launch online via DTC in November. The venture-backed startup is the latest creation of 'Stranger Things' lead actor Noah Schnapp, and its launch coincides with the completion of filming of the sensational science fiction's fourth season. In an exclusive Zoom interview with me recently, Schnapp said the product idea stemmed from his love for Nutella, and his passion for health and sustainability through entrepreneurship. He teamed up with Umana Venture Studios about two years ago to create a healthy alternative to the traditional hazelnut chocolate spread after realizing that harvesting palm oil is a leading cause of deforestation and habitat destruction. "Transparency is definitely a major part of TBH," Schnapp said, "and this is super important for Gen Z [consumers] as I've noticed they like voting with their dollars. They want products that are better for you and better for the planet." TBH's ingredients are vegan, and each serving contains 6g of protein, 14g of net carbs, and 50% less sugar than