Tech Talk: Google makes pledges on browser cookies to appease UK regulator – Gulf Digital News

Tech Talk: Google makes pledges on browser cookies to appease UK regulator – Gulf Digital News

LONDON- Google has pledged more restrictions on its use of data from its Chrome browser to address concerns raised by Britain's competition regulator about its plan to ban third-party cookies that advertisers use to track consumers.

The Competition and Markets Authority (CMA) has been investigating Google's plan to cut support for some cookies in Chrome - an initiative called the "Privacy Sandbox" - because it is worried it will impede competition in digital advertising.

Alphabet Inc's Google has said its users want more privacy when they are browsing the web, including not being tracked across sites.