How Betches Turned Turned Memes Into A Community Of 43 Million People

How Betches Turned Turned Memes Into A Community Of 43 Million People

Betches Co-Founders Aleen Dreksler, Jordana Abraham, and Sami Sage host a podcast that details their ... [+] ten year experience running a popular online media empire. A decade of success for any content creator is outstanding. Audiences are fickle, trends shift and memes get dated. Betches, the online culture and entertainment companion, just celebrated their tenth anniversary with a brand refresh and a debut of several new avenues of engagement. Founded by Aleen Kuperman, Samantha Fishbein and Jordana Abraham, Betches found early Instagram fame and managed to not only evolve with their audience, but grow into a cross-platform media empire. Ten years in social media time is like a century and Betches is an example of how attention to your audience results in long term engagement, retention and growth. Betches was one of the first digital native media and entertainment companies founded and led by women for women. In the early days, Betches leaned into Instagram as a storytelling platform and focused on audience growth. In their words, "We've always prioritized making our audience laugh and worked to maintain that standard while we've expanded across platforms. We started as a blog, then expanded to Instagram, and finally to podcasting and