Aleid Foods signs partnership contract with ‘Brunch’ for ready-made meals

Aleid Foods signs partnership contract with ‘Brunch’ for ready-made meals

KUWAIT: Aleid Foods Company signed a 50 percent acquisition contract with “Brunch” company specialized in ready-made meals, to strengthen its position in the local market, and set plans to expand its product sales, distribution, and marketing traditionally and digitally.

The Brunch Company has innovative food brands managed with special operation standards that reflect the globalization of flavors, and are classified into five main production lines including firstly XO Street Food, offering a wide variety of high-quality street food dishes from around the world, secondly Como, which specializes in the Italian cuisine for parties and special occasions, thirdly, Vereen, a production line dedicated to all kinds of 100 percent gluten-free baked goods, fourthly, Zereshk for traditional Persian food with special international flavors, and finally The Brunch, which offers a variety of healthy meals and beverages targeting the niche consumer segment looking for balanced, healthy and ready-made food with a great taste, suitable for their busy schedule and lifestyle.

The founder and head of “Brunch” company for ready-made meals, Abdulaziz Al-Fahd, expressed his delight in cooperation with Aleid Foods Company, which will support the spread of the new concept adopted in the company’s dishes, that results from years of work, study and evaluation of