Alyasra Fashion partners with Italian luxury menswear brand Isaia

Alyasra Fashion partners with Italian luxury menswear brand Isaia

- Neapolitan sartorial tradition comes to Kuwait, with plans for more branches in the region

Dubai, UAE: Alyasra Fashion – a leading fashion retailer in the region, is partnering with Isaia – a high-end Neapolitan brand, to bring its premium range of classic suits and bespoke menswear to shoppers in the Middle East. Headquartered in Napoli, Italy, Isaia is a well-established luxury brand endorsed by famous celebrities – from Robert Downey Junior to Tom Cruise.

Founded in the 1920s, Isaia conveys Neapolitan sartorial tradition across tailored suiting, knitwear, outerwear and accessories. It is easily distinguishable by its tiny red coral logo – believed to be a good-luck charm in Naples.

Isaia’s new branch in Kuwait at the Avenues Prestige Mall, which opened on 27 April, will serve the growing demand for luxury menswear in the region. The branch in Kuwait will be followed by new store openings in the region this year. Isaia already has a widespread presence in the key fashion markets around the world – including London, Milan, Moscow, New York and Tokyo. Its presence in key GCC markets is a sign of the brand’s continued expansion in high-growth markets.

In addition, Isaia plans to also launch its first ever premium dishdasha