Italy’s ‘Motor Valley’ proves fertile ground for supercars

Italy’s ‘Motor Valley’ proves fertile ground for supercars

MODENA, Italy: If Tuscany has Chianti, the Italian region of Emilia-Romagna has “Motor Valley”, an area that boasts one of the highest concentrations of luxury sports cars and motorbikes in the world. The so-called Land of Motors, covering around 1,000 sq km of prime agricultural land roughly between Bologna and Modena, is home to Lamborghini and Ferrari, Maserati and Ducati, in addition to less well-known brands.

Every year – with a hiatus for coronavirus – industry types and fans flock to Modena for a weekend to talk business and admire the spectacular cars and bikes displayed around town. Among those on show this year was a Pagani Huayra, a futuristic hypercar produced just a few kilometers away in Pagani’s base at San Cesario sul Panaro, where vehicles are made to measure – and start at a cool €2.6 million ($2.8 million).

Christopher Pagani, the son of the founder and communications chief, told AFP it takes between eight and nine months to manufacture a car, with customers normally waiting two years between order and delivery. “In 2022 we are producing some 40 to 45 cars. They are all special because every customer has the opportunity to get in touch with us, visit us,