Markaz organizes strategic marketing communications masterclass by leading branding expert

Markaz organizes strategic marketing communications masterclass by leading branding expert

Kuwait: Kuwait Financial Centre “Markaz” has announced that it recently organized a masterclass for its executive and senior management leaders as part of the company’s efforts to drive further growth and expansion building on the success of its well-established brand. Held as its half-yearly Executive and Management Learning Event, the masterclass was titled “Strategic Marketing for Niche Services” and was delivered by renowned branding and marketing expert, Fergus Wallace.

Markaz is implementing strategies recently refreshed with its Board of Directors, and the stimulating masterclass was designed to expand the toolbox Markaz leaders and managers will have at their disposal to achieve these goals. Mr. Wallace explored how the highly successful Markaz brand can be leveraged to feed and inform an overall strategy that resonates with clients and stakeholders, ensuring their expectations even more closely drive business goals.

Peter Kelly, Executive Vice President, Human Resources at Markaz commented: “Over nearly five decades, Markaz has grown into a well-established business and our commitment to excellence has earned us a good reputation. As we are well known in our markets and networks and our service offerings are trusted and sought after, we recognize that this invaluable brand holds tremendous potential to accelerate Markaz’s journey of