Zain shoulders local SMEs, youth startups

Zain shoulders local SMEs, youth startups

KUWAIT: Zain, the leading digital service provider in Kuwait, announced its strategic sponsorship of Bugsha Market, Kuwait’s biggest outdoor market for local SMEs. The event, held at Wahran Park in Shamiya throughout the weekend, offered a unique social environment for visitors to socialize, connect, and enjoy the spring and winter seasons while exploring the best of what local talents have to offer.

By partnering with Bugsha Market, Zain continued its ongoing efforts of shouldering local talents as part of its solid and well-focused Corporate Sustainability and Social Responsibility strategy. The company continuously works towards identifying initiatives that empower the next generation of Kuwaiti businesses that are well-capable of contributing to national economy. This event featured a great number of local SMEs that represented many sectors to serve the needs of visitors.

For the second consecutive month, Zain was present at Bugsha Market in Wahran Park via its dedicated booth, where the company offered many social and entertaining programs to visitors in an open area, sharing the wonderful positive atmosphere that the Kuwaiti community enjoys nowadays as normal life gradually returns after the pandemic. Zain also held exciting competitions at the event and presented valuable prizes to winners.

Last year, Zain premiered the region’s