Chandon’s Global Strategy Finds Success With New Consumers And Innovative Products

Chandon’s Global Strategy Finds Success With New Consumers And Innovative Products

Chandon-India sparkling wine production facility and visitor's center - established in 2014 in ... [+] Nashik, 200km northeast of Mumbai It was in the late 1950's when Robert-Jean de Vogüé drove his trusty Citroen 2CV through a river outside of Mendoza, Argentina, because there was no bridge to cross at the time. As then President of Moët & Chandon, he and his companions were on the hunt for a site to build Chandon's first international sparkling winery. Their desire was to take their centuries of know-how to the far corners of the world, rather than just export Champagne bottles. The goal was to set up a new global division called Chandon to produce local sparkling wine designed to meet the palate preferences of the national population. "Our desire is to become part of the local tapestry," explains current Chandon CEO, Sibylle Scherer. "Today we are located in six countries, with 630 employees. We have 16 winemakers of 7 different nationalities, with 24 languages spoken by our multi-cultural Chandon community and counting." A German native, Scherer assumed the Chandon CEO position in 2018, bringing 20 years of luxury management and international work experience. "I was intrigued by the diversity of the