Oman Business: Bank Nizwa initiative backs tourism in Oman – Gulf Digital News

Oman Business: Bank Nizwa initiative backs tourism in Oman – Gulf Digital News

Bank Nizwa, a leading Islamic bank in Oman, recently hosted a creative two-day event titled ‘What is happening in Nizwa’ as part of its innovative campaigns to support the tourism and economic diversification goals of the Sultanate.



The event was held in brought together 12 credible social media influencers in Nizwa and also welcomed a number of individuals from the local community as guests.



The social media influencers, who were selected based on the values they exhibit and their skills in the field of videography, were divided into four groups to allow them to compete on conceptualising unique video ideas to promote Nizwa.



The teams were then given a map highlighting the main attractions in Nizwa that included popular historical and tourist sites like Nizwa Fort, Nizwa Souq, amongst many others. Apart from social media influencers, each team also had a tour guide to further assist the team members.

 

Khaled Al Kayed, CEO of Bank Nizwa said, “Bank Nizwa had organized a similar event in 2019 which was well-received by the community and had garnered immense praise. Hence, we decided to organize another event that would once again give us an opportunity to engage