Zubair SEC leverages social media channel to introduce member’s businesses

Zubair SEC leverages social media channel to introduce member’s businesses

Muscat: Understanding that social media is an essential way to reach customers, gain valuable insights, and grow the brand, Zubair Small Enterprises Centre (Zubair SEC) featured leading business projects run by entrepreneurs and members of the centre on Zubair SEC YouTube account. Adel Al-Hubaishi, senior advisor at Zubair SEC interviewed two members of the centre who founded the Grandma's Mixes and Al Hara Ice Cream Project business projects on the Zubair SEC's YouTube account and quizzed them on their business journey. The members spoke about the challenges and success of their successful projects. This initiative comes within the support strategy provided by the Zubair SEC to its members with the centre constantly striving to diversify the methods of support provided to members entrepreneurs. The aim of the centre primarily has been to develop the culture of entrepreneurship in Oman. Explaining that the centre used the Zubair SEC YouTube account to air the interviews to give the members publicity they merit, Adel Al-Hubaishi, "We understand that social media is one of the most cost-efficient digital marketing methods. Using social media will greatly increase brand recognition since these mediums engage with a broad audience of consumers. The videos we posted have been