Consumers in KSA to implement smart spending strategy

Consumers in KSA to implement smart spending strategy

Adapting by choosing alternatives

KSA residents expected an increase in spending in the coming period, particularly on food (+47%), vitamins and minerals (+42%), clothes (+41%) and eating out (+41%).

To keep pace with the rise in prices, 41% of KSA respondents confirmed their intention to visit more food stores in search of value compared to 34% globally, while 36% will shop more frequently to avoid wastage and get better offers compared to 29% in the global markets. 28% said they were willing to change the brands of food they usually buy, versus 26% globally and 33% said they were willing to shop less frequently, but in bulk, compared to 27% at global level. While 33% globally see the price as the main criteria for shopping for groceries, 24% in the KSA prioritize quality standards as the prime criteria when choosing the food they buy.

Moreover, unlike global markets, 48% of respondents said they will continue to spend on their homes and furnishings, while stating that they are prepared to search for more cost-effective products, compared to 34% globally.

Sakina Mannan, Senior Account Director for Toluna MEA, commented on the study findings: "There is no doubt that global inflation has also caused a hike in