KSA Business: Kerten Hospitality, Rooh Al Reef Hotels plan eco resorts in KSA – Gulf Digital News

KSA Business: Kerten Hospitality, Rooh Al Reef Hotels plan eco resorts in KSA – Gulf Digital News

Invest Saudi, the Ministry of Investment’s (MISA) investment promotion agency, has brought together Rooh Al Reef Hotels Company, and ESG lifestyle hospitality operator Kerten Hospitality to develop community and sustainability-driven resorts throughout Saudi Arabia. 

The partnership will enhance the Kingdom’s hospitality offering, and create tangible benefits for local people, said a statement.

After Kerten Hospitality’s successful opening of The House Hotel City Yard lifestyle and community destination in Jeddah, it will now also launch its Cloud 7 brand in the Kingdom. 

Kerten Hospitality and Rooh Al Reef Hotels Company will first develop a unique high-end eco destination in Abha.

The project will be the first of a collection of locations that will offer unique experiences, connect communities, and deliver on the global ESG agenda. Subsequent locations will be driven by the National Tourism Strategy and will complement each other in motivating tourism and stimulating meaningful community development.   

The Abha resort will include 70 sustainable eco villas, suitable for both long- and short-term visits. A food and beverage offering that adopts a farm-to-fork approach will be complemented by business, wellness, entertainment and cultural facilities. This community-centric project will enhance the hospitality landscape in the Kingdom, and will create