Mastercard launches online program for SME success

Mastercard launches online program for SME success

From urban kiosks and rural farmers to fashion stores, service providers and entrepreneurs in countless other sectors, the small business segment in Saudi Arabia has faced unprecedented changes in the wake of the COVID-19 pandemic, further fueled by the rapid acceleration of digital transformation and e-commerce. To support small and medium-sized enterprises in navigating this journey, Mastercard Academy has launched “The Entrepreneur’s Odyssey” — a first-of-its kind digital education platform that brings together a range of academic and business resources to help small businesses learn and thrive.

Last year, soon after the world went into a lockdown, Mastercard announced a $250 million commitment over five years to support SMEs with digital tools and training during the pandemic. Now with the launch of “The Entrepreneur’s Odyssey,” Mastercard will further empower small businesses with data insights and knowledge to more efficiently and securely run their enterprises.

With a click-to-watch process on Mastercard Academy, the Entrepreneur’s Odyssey platform has direct links to recorded videos that will bring participants face to face with professors from Harvard, INSEAD, Wharton and the Christiansen Institute of Innovation, alongside an expert Mastercard faculty.