PIF Launches Saudi Coffee Company to Further Enable Kingdom’s Food and Agriculture Sector

PIF Launches Saudi Coffee Company to Further Enable Kingdom’s Food and Agriculture Sector

The Public Investment Fund (PIF) announced on Sunday the launch of the Saudi Coffee Company. The company has been established to enable Saudi Arabia’s coffee bean to be a global product in the future, and will play a vital role in developing sustainable coffee production in the southern Jazan region, home to the world-famous Coffea Arabica.

The launch of the Saudi Coffee Company aligns with PIF’s strategy, which focuses on developing and enabling 13 promising sectors, including food and agriculture, as part of broader efforts to diversify sources of income for the local economy.

In partnership with the private sector, the Saudi Coffee Company’s primary goal is to ensure that the national coffee industry is enabled along its entire value chain, from bean to cup. The company will have a strong focus on achieving sustainability across the production, distribution, and marketing aspects of the coffee supply chain, implementing the highest standards and global best practices to empower the national industry’s growth, create new jobs, and promote Saudi Arabia’s capabilities to export the highest-quality coffee beans to the global markets.

The coffee market in Saudi Arabia has grown considerably in recent years, and domestic market statistics demonstrate the attractive opportunity presented by the coffee