Public First: Google drove an estimated SAR 12.2bln to Saudi economy in 2021

Public First: Google drove an estimated SAR 12.2bln to Saudi economy in 2021

Riyadh: Google announced today the launch of the Google Impact Report, a report conducted by Public First research agency, that looks at how Google products (Search, Play, Maps, YouTube and Google Ads) help people, local businesses, content creators and developers in Saudi Arabia, the UAE and Egypt. Around the world, Google releases Impact Reports which are based on public polling, economic modeling and third party data. The report estimates that Google drove SAR 12.2 billion in economic activity in Saudi Arabia in 2021.

Commenting on the report, Anthony Nakache, Managing Director for Google in the Middle East & North Africa, said: "It's great to see the positive impact Google products like Search, YouTube, Maps and Android have on the daily lives of Saudi people, local business owners, developers and content creators. Saudi Arabia is young, smart and digital, and we're proud to be an engine of growth in the country and an enabler in its digital transformation journey. We're excited to see what great things people can do there given the right tools and skills and we are committed to doing more through programs and local partnerships".

“In the last couple of years, Covid-19 has helped accelerate some pre-existing trends such as