Riyadh Strategy 2030 spurs demand for marketing professionals

Riyadh Strategy 2030 spurs demand for marketing professionals

JEDDAH: As part of the ambitious Riyadh Strategy 2030, the government wants to attract hundreds of international companies to set up their regional bases in the city, create around 35,000 new jobs for Saudi locals, and double its population.In a bid to make the Riyadh masterplan a reality, marketing experts will be a cornerstone of the strategy, as outlined by Dr. Eman Al-Shammari, the deputy dean of the college of economics and administrative sciences at Imam Muhammad bin Saud Islamic University.Al-Shammari, who is a marketing consultant at the General Authority for Small and Medium Enterprises (Monshaat), said the right marketing was vital and would be the backbone of the strategy's success."It's important to identify the cultural dimensions, including education research, habits and traditions, historical museums, tourism, arts, sports, industry, and investments. Marketing of cities is important for development.“As a result, recruitment experts in Saudi Arabia have seen a spike in demand for marketing executives in the Kingdom.According to the Global Salary Survey by recruitment agency Robert Walters, the demand for digital marketing managers in Saudi Arabia has increased by 40 percent in the last year and this trend is set to continue as the Kingdom looks to attract more industry