Saudi companies, consumers embrace concerns over climate change

Saudi companies, consumers embrace concerns over climate change

JEDDAH: Public understanding of the increasing challenges related to global warming is reassuringly high in the Kingdom, and the government, organizations and civil society continue to play their role in embracing environmental protection measures, a new report reveals.

The study by consultancy firm Boston Consulting Group (BCG) shows that 55 percent of consumers in the Kingdom have reaffirmed their willingness to implement more sustainable acts into their everyday lives, and also that green infrastructure, financial incentives and a wider variety of affordable eco-friendly products and services will help drive progress.

The report, "Are Consumers in the Gulf States Ready to Go Green?,“ found that 70 percent of consumers in the Kingdom are largely aware of climate change and how the world is negatively affected by the problem.

Forty-three percent of respondents also said they believed climate change had a direct impact on their personal lives, and about two-thirds expect that it will have an impact on future generations.

"Climate change concerns in the Kingdom have increased due to greater access to information and successful government and corporate-backed initiatives, most notably through the efforts such as the Saudi Efficiency Program and Vision 2030, which takes a holistic approach to tackling the challenges of becoming more