Saudi government hires media veteran Nicolla Hewitt as a consultant

Saudi government hires media veteran Nicolla Hewitt as a consultant

Saudi Arabia’s Ministry of Media has hired industry veteran Nicolla Hewitt, adding her to its list of consultants that help the office with public relations. In the role, Hewitt will perform general public relations and media outreach services, including outreach to broadcast, print, and social media.

With volatility surrounding oil prices having jeopardised economic growth across the Middle East, many of the region’s leading economies have undertaken diversification strategies in recent years. None have quite matched the ambition, or scale of Saudi Arabia’s Vision 2030 plans though.

So far, Crown Prince Mohammed bin Salman – one of the leaders of the Kingdom’s autocratic government – has overseen a raft of development projects. These range from standard infrastructure updates, to alleged World Cup bids, and mega projects such as Neom and the Red Sea Project.