Saudi Made: kingdom launches national brand in boost to local makers

Saudi Made: kingdom launches national brand in boost to local makers

Saudi Arabia launched a ‘Saudi Made' brand on Sunday aimed at boosting sales of local products at home and abroad.

As part of the kingdom's wide-ranging Vision 2030 reform plan, Riyadh hopes to increase non-oil business and cultivate foreign investments in the kingdom.

Companies that meet the quality guidelines will be able to sell their products with an official logo that says ‘Saudi Made', Industry and Mineral Resources Minister Bandar Alkhorayef said at the virtual launch event.







“Through this brand, the Saudi Made programme will provide a wide range of benefits and opportunities for member companies ... The programme