Saudi Sary expands to Pakistan with investment in B2B e-commerce Jugnu

Saudi Sary expands to Pakistan with investment in B2B e-commerce Jugnu

Saudi Arabia-based e-commerce platform Sary, has expanded to Pakistan, by leading the investment round in Pakistan-based B2B e-commerce platform Jugnu’s $22.5 million Series A round.

Founded in 2018 by Mohammed Aldossary and Khaled Alsiari, Sary connects small businesses with a network of wholesalers and manufacturing brands.

This marks Sary’s second expansion this year, after acquiring the Egypt-based B2B marketplace Mowarrid, fueled by its recent $75 million Series C funding round, bringing the total investment raised to date to $112 million to date.

Press release:

Sary, the Middle East, North Africa and Pakistan (MENAP) business-to-business (B2B) eCommerce platform, announced today it has taken a significant stake in the Pakistani B2B eCommerce platform Jugnu, leading Jugnu’s $22.5 million Series A round. 

Fueled by a $75 million Series C funding round for a combined $112 million in funding to date, Sary’s investment marks its expansion into Pakistan and its second deal this year following its acquisition of Egyptian B2B food and grocery marketplace, Morrawid, in March. Both deals have brought Sary closer to becoming the gateway to enable frictionless commerce between producers and businesses in MENAP.

“Supply chain fragmentation is a persistent issue across emerging markets, leaving local businesses in a disadvantageous position. Following Sary’s strong growth and success