Saudi’s Sary acquires Egyptian B2B marketplace Mowarrid

Saudi’s Sary acquires Egyptian B2B marketplace Mowarrid

Sary, the leading B2B eCommerce platform in the Middle East, North Africa, Afghanistan, and Pakistan (MENAP) region, has acquired Mowarrid, one of the leading B2B marketplaces in Egypt.

The acquisition reflects a strategic move for Sary towards its expansion plans throughout the North African markets starting from Egypt, the second-largest economy in Africa, and the third-largest in the Arab world with a $60 billion wholesale and retail trade industry.

The deal also marks the beginning of multiple activities for the company toward its vision to lead the B2B eCommerce in the emerging markets in the MENAP enabling a regional network to connect buyers and sellers throughout the different markets.

Since its inception in 2018, Sary raised a total of $112 million, reached more than 350,000 customers and served over 40,000 businesses in 15 cities across Saudi Arabia, according to the statement.

Mohammed Aldossary

Co-Founder & CEO

Sary “Egypt is a strategic market for us and has a huge synergy with the Saudi and GCC markets. The industry has witnessed significant growth in the past years with very strong digitization in the wholesale and retail trade industry which accounted for around 15 percent of Egypt’s GDP.”

Commenting on the deal, Mr. Ahmed Essam, the Founder, and CEO of