SEA Expo 2021 Closes with Record Attendance As Industry Gets Back on Track

SEA Expo 2021 Closes with Record Attendance As Industry Gets Back on Track

One of KSA’s leading trade shows for the country’s burgeoning entertainment industry, Saudi Entertainment and Amusement (SEA) Expo and Summit, concluded its three-day run at the Riyadh Front Exhibition and Conference Center on Tuesday, 9th September. Co-located with The Hotel Show Saudi Arabia and INDEX Saudi, the  trio of entertainment, hospitality and interior design events saw a return after a two-year hiatus, hosting over 300 leading local and international businesses and welcoming over 10,000 visitors eager to take advantage of the expo’s plethora of content streams, live activations and face-to-face networking opportunities. 

The event was officially inaugurated by Mishal Al Hokair, Deputy CEO and General Manager of Al Hokair Group’s Entertainment Division and President of MENALAC.

Attendees of the free-to-attend SEA Summit which took place over two days and hosted over 30 renowned industry speakers, were able to take part in a number of industry sessions covering some key topics such as the role that ‘Innovation and disruption will play in the future of the Kingdom’s entertainment & leisure business’. 

Commenting on the success and challenges of running SEA Expo 2021, Sarkis Kahwajian, Event Director at dmg events, organisers of the event, said; “Delivering a face to face event in the current climate