Subway & Alhokair ink franchise deal to expand its footprint in Saudi

subway, saudi, alhokair, franchi, agreement,
Saudi Arabia
  • Date: 30-Nov-2021
  • Source: GCC Business…
  • Sector:Economy
  • Country:Saudi Arabia
  • Who else needs to know?

Subway & Alhokair ink franchise deal to expand its footprint in Saudi

The American multinational fast-food restaurant chain, Subway and the leading franchise retailer in Saudi Arabia, Fawaz Abdulaziz Alhokair (Alhokair) have signed a new master franchise agreement in Saudi Arabia.

Under the agreement, an ambitious growth plan will be launched which will nearly double Subway’s footprint of 210 restaurants in Saudi Arabia over the next six years by adding a minimum of 145 new locations.

Further, the agreement will hasten the integration of Subway’s new, modern ‘Fresh Forward’ restaurant design in the country, which is backed by the brand’s digital-first strategy that provides guests with order-ahead options.

“Today’s announcement is another example of our refreshed approach to international growth. Through partnering with companies that have deep regional knowledge and proven success in the industry, such as Alhokair, we are strategically expanding and strengthening our global footprint around the world,” said Mr. John Chidsey, Chief Executive Officer of Subway.

Marwan MoukarzelCEO – Alhokair

“We are committed to supporting leading global brands, such as Subway, and their expansion in Saudi Arabia by leveraging our regional expertise and success in deploying omnichannel capabilities, cementing our transition to a lifestyle retailer of choice in the Kingdom. The master franchise agreement with Subway will enhance and diversify our evolving food