451 research reveals 84 percent of UAE businesses find mobile apps are now a must to stay relevant

451 research reveals 84 percent of UAE businesses find mobile apps are now a must to stay relevant

With rapid shift to digital services and contactless experiences, 84 percent of UAE businesses say that mobile apps are now a ‘must’ to stay relevant to their customers, according to findings from the latest research “State of Mobile App Strategies in the Middle East”, conducted by 451 Research, a part of S&P Global Market Intelligence, and commissioned by AppsFlyer.

Based on a survey of 250 marketers from the UAE and Saudi Arabia, the report highlighted the growing role of mobile apps as a primary interface between consumers and regional businesses. As such, it’s no surprise to see that more than nine out of ten UAE organisations now offer their customers mobile apps, with the report highlighting that ‘customer acquisition’ and ‘customer retention and loyalty’ are the top two reasons behind this strong focus on mobile applications.