Abu Dhabi set to unveil new summer campaign, global partnerships at ATM

Abu Dhabi set to unveil new summer campaign, global partnerships at ATM

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is set to announce its summer campaign at Arabian Travel Market (ATM), alongside a series of new initiatives and global partnerships. Sharing the best of Abu Dhabi with the world, travel partners and some surprise guests, DCT Abu Dhabi will showcase why the destination should be on everyone’s holiday shortlist for 2022. As global tourism rebounds and the Middle East rises in popularity, Abu Dhabi’s new campaign will put every traveller’s passion points front and centre, showcasing the diverse range of unique and memorable experiences that await visitors during the summer months – historically a quieter travel season for the region. Summer is the perfect time to explore everything Abu Dhabi has to offer at your own pace. Unwind with sunrise yoga at the serene Louvre Abu Dhabi; take in an enriching cultural experience at Qasr Al-Watan; or enjoy magical desert night-time retreats. For those looking for summer holiday thrills, ride world-class rollercoasters across outdoor and indoor theme parks, swim with tiger sharks at the National Aquarium or zip around the famous Yas Marina Circuit. Abu Dhabi will also be sharing incredible offers across hotels and attractions, enabling