ADIB partners with Visa to unveil UAE’s first biometric authentication solution for e-commerce

SourceGulf Business
SectorFinancial Services

UAE-based lender Abu Dhabi Islamic Bank (ADIB), has partnered with Visa, to introduce the UAE’s first biometric authentication solution for e-commerce transactions. The Visa Consumer Authentication Service aims to enhance user experience, as well as mitigate security and fraud risks by replacing traditional verification methods, such as OTP requirements, with biometric authentication using fingerprint and facial biometrics. Once the solution is implemented, ADIB customers can authenticate their e-commerce transaction by using their ADIB Mobile application biometric authentication instead of the conventional OTP that is sent by SMS or email.

Biometrics makes it difficult for intruders to use illegally obtained consumer credentials, allowing for stronger security and a time-efficient experience. Philip King, group head of retail banking, at ADIB stated: “Due to the pandemic, online security and fraud protection has become more essential than ever. E-commerce websites have to confront various security issues from online fraud to theft of confidential data. Unlike conventional authentication processes, a biometric identification more...