ADU’s College of Business Professors win Emerald Literati Awards 2020

ADU’s College of Business Professors win Emerald Literati Awards 2020

ABU DHABI- Dr. Syed Zamberi bin Ahmad, Professor of Management at Abu Dhabi University, received the 2020 Emerald Literati Award for his highly commended paper, entitled, "Social media adoption and its impact on firm performance: the case of the UAE," published in the International Journal of Entrepreneurial Behavior and Research.Also honoured was Professor Barry O'Mahony, recognised with the outstanding paper award for his article, "Designing memorable guest experiences: Development of constructs and value-generating factors in luxury hotels", published in the journal of Hospitality and Tourism Insights.The professors were honoured for their research, which has contributed to the UAE's knowledge economy. Commenting on the work, Dr. Zamberi said, "In our work, my co-authors and I were able to determine what influences social media adoption by small and medium-sized businesses in the United Arab Emirates. We then went on to explore the impact of social media on the performance of a business and were able to develop recommendations to help smaller businesses use these technologies to respond to competitors with minimal costs."Abu Dhabi University's College of Business has won 6 Emerald Literati Awards in the past five years. These honours reflect the universal significance of research and the place it has gained