African nations gear up to polish image at Expo

African nations gear up to polish image at Expo

DUBAI: African nations are attending this year’s Dubai Expo 2020 in force, hoping to project an image of a modern and ambitious continent and shed stereotypes of conflict and underdevelopment. The six-month mega-event, delayed by the COVID pandemic, is a milestone for the wealthy Gulf emirate. It has spent some $8.2 billion transforming a barren stretch on the outskirts of the city into an eye-popping site bristling with high-tech pavilions.

As the huge project nears completion ahead of the scheduled October 2021 opening, African delegates touted their ambitions to generate trade and investment at a high-level meeting this week. With nearly all African states represented for the first time, Expo provides a stage to advertise a “continent that is ready to move forward” and “a secure place to do business,” Levi Uche Madueke from the 55-member African Union told AFP.

“The time has come for us to actually reach out to the world, and for the world to understand us, and also see how they can collaborate with us,” said Madueke, the AU’s head of strategic partnerships. Since the first World Expo was held in London in 1851, global fairs have been used to showcase innovations and as a branding exercise for