Almaty culture showcased at Expo 2020 Dubai in Kazakhstan Pavilion

Almaty culture showcased at Expo 2020 Dubai in Kazakhstan Pavilion

Muhammad Yusuf, Almaty (Kazakhstan) culture was presented through artistic interventions in the Pavilion of Kazakhstan at Expo 2020 Dubai, Dec. 17 — Dec. 19. The highlighting of the former Kazakh capital also told one about the tourism potential of the destination, by way of B2B meetings with international partners in the travel industry. The entrance of the pavilion, as well as its interiors, were decorated with apples — the poetic symbol of Almaty — as the name of the city comes from the word ‘alma’, meaning ‘apple’, in Kazakh language. The cultural side brought together professionals from the creative industry of the UAE, including museum directors, gallerists, curators, art collectors and cultural producers. “The best way to learn about the new county or a city, is through its art. It is truly wonderful that the Pavilion of Kazakhstan gave us the opportunity to discover the culture of Almaty, as well as its contemporary art scene,” said one of the guests. The aim of the initiative was to present the modern culture of Almaty as well as the diversity of its culture, to an international audience in the framework of Expo 2020 Dubai. Creative projects hosted at the event represented the