Commitment to sustainable living provides opportunities for UAE businesses

Commitment to sustainable living provides opportunities for UAE businesses

Over nine million tonnes of furniture is tossed every single year, which is roughly five per cent of everything brought to landfills - AFP photo

Startups are increasingly aligning their brand promise to tackle issues such as global waste management

Published: Sat 5 Feb 2022, 7:06 PM Last updated: Sat 5 Feb 2022, 7:09 PM

Residents across the UAE have strengthened their commitment to sustainable living, and this has provided several new opportunities for startups to tackle key issues with innovative solutions.

One such business is Eze Lease, a rentech platform for furniture and appliances that aims to promote eco-friendly living in the UAE. CEO Faisal Mushtaq explained that much like fast fashion, fast furniture is becoming a growing problem for the earth. Studies have shown that over nine million tonnes of furniture is tossed every single year, which is roughly five per cent of everything brought to landfills. As the piles of furniture mount, the damage to the environment from the production process of the goods is clear and alarming. Mushtaq explained that businesses such as Eze Lease tackle two key issues - feeding into the demand for more sustainable solutions as well as a more cost-effective and flexible approach when moving locations.

“Moving