Digital marketing gains momentum as businesses adopt new strategies, says Dubai-based 199X

Digital marketing gains momentum as businesses adopt new strategies, says Dubai-based 199X

Khaled El Masry with his team. — Supplied photo

199x opens the doors for investors effective 2022, for a minimum of $1million, to scale the agency across the Mena region.

Published: Sat 2 Apr 2022, 9:54 PM Last updated: Sat 2 Apr 2022, 10:32 PM

Digital marketing is paving way for rapid innovation posing challenge to traditional approach and businesses are compelled to change the strategy for boosting sales.

“Businesses are still holding on to traditional marketing practices, as its a safe and tested bet for them. However the potential for disruption and exponential growth and impact with digital strategies is something that businesses are starting to realise rapidly. There is still scope for more education and awareness and managing this shift from conventional to new, however the need for it is very strong in markets, which is why our market size to be tapped is massive and nascent,” said 24-year-old Khaled El Masry, managing director and head of operations, Mena, 199X.

“Not every business is suited to a fully digital presence or approach. But businesses are struggling to find the right partners (agencies/service providers) that will be able to understand their short and long-term goals, reflect the vision of the brand, while setting strategies