Dubai Chamber of Commerce and Industry has joined forces with TikTok to train start-ups and small and medium enterprises on how to use the short-form video application to grow business.
Under the agreement, the organisations will create an academy that will run a four-week training programme for the next two years. They will look to train 1,000 enterprises and help them “validate and grow their businesses using the content creation platform”.
“This initiative offers businesses far more than just a training programme. It also gives participants the ability to learn about best practices in digital business strategies, share knowledge, boost their social media reach