Emirates Motor Company opens UAE’s first-of-its-kind Mercedes-Benz Boutique showroom

Emirates Motor Company opens UAE’s first-of-its-kind Mercedes-Benz Boutique showroom

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UAE - Emirates Motor Company, the authorised general distributor for Mercedes-Benz in the emirate of Abu Dhabi, opened the first-of-its-kind Mercedes-Benz Boutique showroom in Yas Mall in Abu Dhabi.

The new, 360 square-metre boutique occupies a central location in Yas Mall and will be home to various Mercedes-Benz models, ranging from sports cars to sedans. Visitors will also be able to enjoy a wide range of branded fashion items and merchandise, ensuring that the boutique is set to become a popular destination for visitors to the mall as well as Mercedes-Benz customers and fans alike.

Emirates Motor Company also launched the all-new Mercedes-AMG EQS 53 4MATIC+ for the first time in Abu Dhabi. With this new model, the brand is embarking on its all-electric future of driving performance. The first battery-electric AMG production model is based on the Mercedes EQ architecture for luxury and executive-class vehicles. It impresses with brand-specific features that the customer can experience directly: from the cutting-edge technology to the exterior/interior design and the emotive vehicle sound.

Martin Schulz, president & CEO at Mercedes-Benz Cars Middle East, said: “Traditional dealerships have been the reliable automotive retail format for decades. However, times have changed. These days, customers also want to be