Global brand Joe & The Juice marks Dubai entry with Lavoya franchise deal

Global brand Joe & The Juice marks Dubai entry with Lavoya franchise deal

Lavoya, the UAE-based new trendsetting premium restaurant operator, a subsidiary of Veda Group, has signed a franchise agreement with Joe & The Juice, a Danish chain of juice bars and coffee shops, with plans to roll out 10 new locations in the GCC over the next two years.

Lavoya is a contemporary brand established with the purpose of significantly transforming dining experiences, including introducing new and experiential casual dining concepts in Brick & Mortar format to reshape the F&B industry in the GCC.

The franchise agreement announces the arrival of Lavoya and Joe & The Juice into the Dubai market, boosting their reputation. Dubai with its cosmopolitan population, healthy lifestyle and increasing focus on sustainability among the dynamic, younger generation is the ideal location for the franchise.

Despite the restrictions brought upon the global F&B industry by the pandemic, Joe & The Juice are rolling out a rapid expansion strategy, having grown from one juice bar in Copenhagen to 300 outlets across 16 countries. The chain is now planning to double in size.

The Franchise will focus on technology, creativity, and innovation to form a winning partnership among select dynamic customer base . The first three branches due to open this summer in Dubai